Tienda / Shop: Lenny Niemeyer arrived in Rio de Janeiro in 1979 to start her career as a Fashion designer, creating bikinis for famous Brazilian labels. In 1991, she decided to launch her own brand by opening her first store in Ipanema. Nowadays Lenny has 19 freestanding stores in Brazil, and is sold in over 200 multi-brand boutiques.
Previously a renowned landscape architect, her love of nature influences her print design and aesthetic. Lenny has since transformed into a true fashion legend.
Since her runway debut in 1997, the name Lenny Niemeyer has been synonymous with high-fashion swimwear, receiving worldwide recognition with famous models in the fashion world walking her shows during the Rio Fashion Week, like Gisele Bündchen, Naomi Campbell, Isabelli Fontana and Izabel Goulart.
"I create glamorous looks with distinctive elements", says Lenny. "I design for the independent, chic woman and my suits are meant to highlight their feminity, beauty and charm."
Lenny Niemeyer is definitely a trendsetter and ambassador of the “beach couture” concept. Twenty years ago Lenny conceived sophisticated swimwear embellished with accessories such as natural stones and even ceramics, followed by innovative lines of “after beach” collections, changing the Brazilian world of beachwear fashion forever.
*Pictures by Lenny Niemeyer